Morning peeps, how are you this morning?
You might have noticed I skipped yesterday, sometimes I just can’t find anything in that brain of mine to write about
And I’d rather write nothing than write gibberish…
So today I remembered one key lesson I learnt from studying this thing called copywriting and that is:
Whatever sales letter, ppc ad, email, website page you’re writing – always stick to
Don’t talk about lots of products or services – stick to one.
Don’t jabber on about 2 or 3 issues your prospect or client may be facing – stick to one
And if it is sales copy or it has a call to action – use just ONE method of response.
Complete (form/survey etc)
Do not confuse your prospect or client.
Make it super easy for them to read, understand & respond.
That’s it from me today, more genius tomorrow, possibly